OpenAI launches Business Hub and Business Agents in ChatGPT

OpenAI launched Businesses in ChatGPT in beta on November 10, 2026. Through Business Hub, an authorized business representative can claim an organization, update its information, add a product feed, and review aggregated insights about how the business appears in ChatGPT. Eligible organizations can also build and publish a Business Agent to answer customer questions using information they provide. (https://openai.com/index/introducing-businesses-chatgpt/)

Business Hub: verified information and aggregated insights

After a business is verified, Business Hub can manage key details and self-service product feeds with pricing and availability. Its insights include business mentions, website clicks, and common discovery topics in conversations where the business’s website is cited. OpenAI says it does not share users’ conversations or Business Agent chats with businesses; insights are aggregated and shown only when enough interactions meet unspecified thresholds. (https://openai.com/index/introducing-businesses-chatgpt/)

OpenAI says eligible businesses in markets where ChatGPT is available can claim a business profile. Existing OpenAI Enterprise customers and advertisers can contact their OpenAI representative, while Shopify merchants can connect through Business Hub or Shopify admin. Verification is required before changing details, connecting a product feed, or creating an agent. (https://openai.com/index/introducing-businesses-chatgpt/; https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt)

Business Agents for eligible organizations

Business Agents are available to eligible ecommerce and online-service businesses in the United States. A business must first claim its profile; after setup and review, customers can start a clearly labeled conversation to explore offerings, compare options, and ask follow-up questions. OpenAI says the agent conversation is separate from both the customer’s original ChatGPT conversation and ChatGPT’s independent answers. (https://openai.com/index/introducing-businesses-chatgpt/; https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt)

This is an early product rollout, not a universal listing or business-agent launch. OpenAI says it plans to expand Business Hub and Business Agents to more markets and categories over time; availability depends on business type, location, verification, and agent eligibility. (https://openai.com/index/introducing-businesses-chatgpt/)

Sources

• OpenAI — Introducing Businesses in ChatGPT (November 10, 2026): https://openai.com/index/introducing-businesses-chatgpt/
• OpenAI Help Center — Setting up your business on ChatGPT: https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt
• OpenAI Help Center — ChatGPT release notes: https://help.openai.com/en/articles/6825453-chatgpt-release-notes